Jack Trout

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Jack Trout is an owner of Trout & Partners, a consulting firm. He is one of the founders and pioneers of positioning theory, and also marketing warfare theory.

He spoke at the 2008 World Knowledge Forum, 2008.10.16, Seoul.

[edit] Bibliography

• Jack Trout
  • Jack Trout on Strategy — New York. McGraw-Hill. March 2004.
  • A Genie's Wisdom: A Fable of How a CEO Learned to Be a Marketing Genius — New York. John Wiley & Sons. Nov 2002.
  • Big Brands. Big Trouble: Lessons Learned the Hard Way — New York. John Wiley & Sons. 2001.
• Jack Trout with Steve Rivkin
  • Differentiate or Die — New York. John Wiley & Sons. 2000.
  • The New Positioning — New York. McGraw-Hill. 1996.
  • The Power of Simplicity — New York. McGraw-Hill. Nov. 1998.
• Jack Trout with Al Ries
  • Positioning: The Battle for Your Mind — New York. McGraw-Hill. 1981.
  • Marketing Warfare — New York. McGraw-Hill. 1986.
  • Bottom-Up Marketing — New York. McGraw-Hill. 1989.
  • The 22 Immutable Laws of Marketing — New York. Harper Collins. 1993.

[edit] Working Experience

Jack Trout started his business career in the advertising department of General Electric. From there he went on to become a divisional advertising manager at Uniroyal. Then he joined Al Ries in the advertising agency and marketing strategy firm where they worked together for over twenty-six years.