WMLU
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| WMLU | |
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| City of license | Farmville, Virginia |
|---|---|
| Broadcast area | Farmville, Virginia |
| Branding | "WMLU 91.3 FM" |
| Slogan | "The Music of Longwood University and Farmville Virginia" |
| Frequency | 91.3 MHz |
| First air date | September 30, 1981 |
| Format | Public Radio |
| Power | 1 Watts Horizontal 150 Watts Vertical |
| HAAT | 22 Meters |
| Class | A |
| Facility ID | 4311 |
| Transmitter Coordinates | 37°18′50.0″N 78°23′42.0″W / 37.313889°N 78.395°W |
| Callsign meaning | W Music (of) Longwood University |
| Former callsigns | WUTA (1981-1986) WLCX (1986-2002) WMLU (2002-present) |
| Affiliations | BBC World Service National Public Radio |
| Owner | Longwood Radio Associates (Longwood University) |
| Website | WMLU Online |
WMLU is a Public Radio formatted broadcast radio station licensed to and serving Farmville, Virginia. WMLU is owned and operated by Longwood Radio Associates.
[edit] History
Originally founded in 1981 as WUTA, it broadcast from Jarman Auditorium with a low-power 10-watt signal. After several people were caught drinking alcohol in the broadcast studio multiple times, the station was shut down by staff in 1984, only to come back on the air the following year as WLCX, broadcasting still at 10 watts on 90.1 FM.
In 1993 the station began a series of moves around campus, finally settling in Hiner G17 as its near permanent home. During its moves it could be found in the top floor of Hiner, then the Ruffner building in the old President’s Office. In the late 1990s and early 2000s, many people in Farmville complained of being unable to receive a signal from an NPR affiliate in downtown. Even in other parts of town, only marginal signals could be received from WCVE-FM or WVTF. At the same time, WLCX was looking to reach audiences outside of Longwood College. In 2001, with the help of National Public Radio station WMRA in Harrisonburg, Virginia, WLCX's programming was expanded to 24 hours (with the addition of NPR programming and classical music). At the same time, an FCC Class A license was granted, allowing the station to increase its signal to its present 250 watts and move its frequency to 91.3 MHz. The station now has a listenable signal from about 10 miles in any direction from its antenna. In 2002, in preparation for the transition from Longwood College to Longwood University, the station changed its call letters to WMLU.
WMLU is part of a group of NPR stations in central Virginia, including WMRA 90.7 in Harrisonburg, WMRY 103.5 in Charlottesville, WMRL 89.9 in Lexington, and translator W233AA 94.7 in Winchester. NPR programming from WMRA is played whenever student programming is not on the air or school is not in session, as well as specifically set aside times for programs such as All Things Considered and Morning Edition. WMLU receives its feed from WMRA using an outdoor directional antenna and a broadcast-grade FM receiver tuned to 103.5 in Charlottesville.
WMLU also regularly hosts two concerts at Longwood: "Battle of the Bands" in October as part of the university's Oktoberfest activities, when student-run bands compete for money prizes and Bandfest at Spring Weekend every April. Bandfest 2004 was the largest student-run college concert in Virginia. Such artists as: Something Corporate, Andrew W.K., Regina Spektor, Saul Williams, Nada Surf, The Fray(2006), Mute Math, Against Me!(2009), and Reel Big Fish(2009) have performed at Bandfest over the years, which began in 1993.
Starting in 2004 WMLU began the on-campus DJ-ing service, "WMLU Remotes" which was eventually turned into a Board position because of the amount of requests the station had received. Trivia Night was also established at Wingshak though in 2009 it moved to the Mad Hatter. In 2007 WMLU added to its broadcasting capabilities a 24 hour web-stream available through the station’s website at www.wmlu.org. The stream plays music and student only events, NPR is available via the FM transmitter. Public Service Announcements for campus events are also broadcast during student programming and over the web-stream as a part of our News position.[1]
[edit] References
- ^ "WMLU Homepage". United States WMLU 91.3 FM. http://www.wmlu.org.
[edit] External links
- WMLU 91.3 FM Online
- Query the FCC's FM station database for WMLU
- Radio Locator information on WMLU
- Query Arbitron's FM station database for WMLU
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